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Social media integrations allow you to monitor and analyze public media from other accounts using platform APIs. Mixpeek handles authentication, media download, and processing automatically.
Social media platforms are rich sources of multimodal content — images, videos, carousels, and metadata like captions, engagement metrics, and timestamps. By connecting Mixpeek to social media APIs, you can build brand monitoring, competitive analysis, and content intelligence pipelines without manual data collection.

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Why Connect Social Media?

Brand Monitoring

Track visual content from competitor and partner accounts. Analyze trends in imagery, messaging, and creative strategy across your industry.

Multimodal Analysis

Process images and videos through Mixpeek’s feature extractors to generate embeddings, detect scenes, extract text, and classify content automatically.

Scalable Collection

Sync media from multiple accounts with built-in pagination, rate limit handling, and adaptive resilience for large accounts.

Unified Pipeline

Social media content flows through the same bucket, collection, and retriever pipeline as your other data sources — no special handling required.

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How It Works

Social media integrations use a connection + sync config architecture:
  1. Connection — Authenticates with the platform via OAuth. One connection provides API access through your authenticated account.
  2. Sync Configs — Each sync config targets a specific account to monitor. One connection can have many sync configs, each pointing at a different account.
  3. Sync Execution — When triggered, Mixpeek fetches media from the target account, downloads content to your bucket (S3/LocalStack), and creates bucket objects with metadata.
  4. Processing — Bucket objects flow through your collection pipeline for feature extraction, embedding generation, and indexing — just like any other data source.
Connection (OAuth)
    ├── Sync Config: @nike       → Bucket Objects → Collection → Documents
    ├── Sync Config: @adidas     → Bucket Objects → Collection → Documents
    └── Sync Config: @spotify    → Bucket Objects → Collection → Documents

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Supported Platforms

Instagram

Monitor public Instagram Business and Creator accounts via the Business Discovery API.

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Getting Started

  1. Authenticate — Create a connection by completing the OAuth flow for your chosen platform.
  2. Add Accounts — Create sync configs for each account you want to monitor.
  3. Trigger Sync — Run an initial sync to pull media into your bucket.
  4. Process — Set up a collection with a feature extractor to generate embeddings and index the content.
  5. Retrieve — Build retrievers to search across your synced social media content.